Drive lifetime customers with CARFAX for Life Program

CARFAX for Life customers will buy from you, service with
you, and sell back to you.

Build loyalty with a FREE CARFAX
Report for all your customers

The CARFAX brand helps you build long-term relationships with all of
your customers – used car, new car and service.
All your customers receive a free CARFAX Report courtesy of your dealership (a $99 annual value) for as long as they own the car.

Drive service revenue with more repeat customers

The CARFAX brand is trusted – consumers are more likely to open and act on service reminders from CARFAX.
CARFAX superior, data-driven service alerts send consumers back to your dealership for service.

Boost your reputation where it matters most

The CARFAX brand is credible, and consistently ranks high in Google search results.
All CARFAX online reviews come from real, verified customers.

Get more trade-ins and repeat buyers

The CARFAX brand builds customer confidence in your trade-in process.
CARFAX History-Based Values set the price expectations for customers at trade-in.

CARFAX for Life Positively Impacts Dealer

Simon Fields, General Manager of Lexus of Louisville,
shares how the CARFAX for Life program is driving his dealership into the future.

CARFAX for Life Incremental
Revenue Calculator

See how the CARFAX for Life program could increase your service revenue.